Marketing Control at your Fingertips

Targeted marketing through a web site and e-mail newsletters is one of the cheapest ways of reaching a customer base, and it can be done taking full advantage of all the tools available via the Internet – easy web-based management of the marketing content, graphics, full multimedia presentations and powerful database control over target groups and newsletter sends. At the same time there are e-marketing pitfalls, such as the appearance of “spamming” customers with unwanted or perceived low-value content, or errors in producing and sending newsletters. Understanding and avoiding the pitfalls is as important as seeing and making use of the benefits.

Used well, e-newsletters can be an invaluable part of an overall marketing strategy. The Lyon Group web services staff has more than 5 years of successful and fruitful experience sending e-newsletters to thousands of recipients, and we are pleased to announce the introduction of powerful tools for managing newsletter lists and sending to e-mail lists.

Talk with us about our e-newsletter package. We have also written this white paper (MS Word format) to lay out our capabilities and give full information on our e-marketing packages.